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J BRAND is a leader not just in the denim and fashion spaces—we aim to embody the elevated lifestyle of today’s consumer. Our product is about the person who wears it, and his or her individual expression of our creation. We believe his or her approach to shopping is the same as his or her approach to everything else in life: elevated, pared back, and functional. We create denim and ready-to-wear pieces that seamlessly fit into this lifestyle, with an emphasis on sustainability and a keen awareness of the impact we have on the world at large. We are passionate in our belief that the person makes the outfit, not the other way around, and that passion drives us to constantly ideate, create, and innovate.